Apple's new $5 billion 'spaceship' campus is going to host its first big event — the iPhone 8 launch (AAPL)
Apple sent out media invites to its annual iPhone launch on Thursday.
The tagline? "Let's meet at our place."
The event will take place on Apple's new campus, Apple Park, which has been estimated to cost as much as $5 billion.
The actual keynote speeches won't be held in the company's iconic "spaceship" headquarters on the campus, but in a new 1,000-set auditorium nearby that's named after Steve Jobs.
Earlier this week, the Wall Street Journal reported the date of the iPhone event, but noted that its timing and location could change because the new headquarters remains incomplete. However, Apple appears to have been satisfied enough with the campus' progress to proceed with holding the gathering there.
The event will be the first time Apple has invited a large number of outsiders to check out its new headquarters.
Thanks to intrepid drone photographers, we have a good look at Apple's shiny new underground theatre.
These photos were taken by Duncan Sinfield in a video posted on August 24:
This is the Steve Jobs Theater. Most of the seats are underground.
YouTube/Duncan SinfieldIt looks like the nicest Apple Store ever, but placed in the middle of a bucolic field.
YouTube/Duncan SinfieldThat's the "spaceship" building in the background and the company gym in the foreground.
YouTube/Duncan SinfieldSee the rest of the story at Business Insider
No comments: