Omoyele, Okusaga to lead discourse on Nigeria’s rebranding

Leading marketing and public relations practitioners, Lampe Omoyele; and Chief Executive Officer, The Quadrant Company, Bolaji Okusaga, are expected to lead discussions on the most profitable nation purpose strategies at the second edition of the BRANDish Meeting of Minds scheduled for August 4 in Lagos.

With the theme: ‘In Search of the Right Purpose for the Nigerian Brand’, the event aims to aggregate ideas and market-oriented strategies for a fit-for-purpose positioning statement by Nigeria before the rest of the world, according to a statement by the organisers.

The Analyst-in-Chief, BRANDish, Mr. Ikem Okuhu, said discussions such as this had become urgent because Nigeria had over the years struggled to find a fitting purpose for the country, adding that most previous efforts had not worked because they were anchored on emotions that were clearly antithetical to the reality on the ground and were not designed for the nation to profit from the global business space.

He stressed that nation marketing must of necessity factor real and measurable economic purpose statements and realistic structures to make that achievable, and noted that discussions with professionals were required to enable Nigeria maximise opportunities in the face of the scale of capital preferences in the world.

“The real end of any nation marketing campaign has to be predesigned to generate, not just positive emotions, but to resonate in the marketplace of goods, services and ideas. If there is no design to ensure there are real tie-ins for business, such a campaign serves no real use,” Okuhu stated.

He said the two experts invited to deliver papers at the event have been selected because of their successes in managing big ticket marketing and public relations portfolios in Nigeria, and expressed the belief that they were capable of providing strong messages that would enable serious conversations that would lead to a fresh review of all frameworks for future successful nation marketing activities by Nigeria.

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Source: Punchng
Omoyele, Okusaga to lead discourse on Nigeria’s rebranding

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