Amazon just announced a new Fire TV to compete with the new 4K Apple TV — here's how they compare (AMZN, AAPL)

apple tv fire tvDave Smith/Business Insider

Amazon on Tuesday announced a new Fire TV set-top streaming device with support for the high-quality 4K and HDR formats.

It competes directly with the new Apple TV, also announced this month, which also supports 4K and HDR for the first time.

The key differentiator here is price: The new Amazon Fire TV with 4K costs $69, while the new Apple TV 4K costs $179 for 32GB of storage, and $199 for 64GB of storage.

That said, there are some notable technical differences between these streaming devices that will help you decide which one is best for you — we'll even help you keep score. Take a look:

First, let's talk about the similarities.

The Apple TV 4K and the new Amazon Fire TV with 4K share some similar features. Both devices support:

  Up to 2160p resolution

  Dual-band 802.11 WiFi

•  The latest HDMI standard

•  Hundreds of thousands of apps from services like Netflix, HBO, and others

•  Their own remote controls, which let you navigate the on-screen experience using buttons or your voice — leveraging Siri on the Apple TV, and Alexa on the Fire TV

For the sake of argument, let's just say both TV set-tops are equal in these respects.

SCORE: Apple 1, Amazon 1



That said, there are some notable differences between these two devices:



Audio support

Amazon

The Apple TV supports sound systems up to Dolby Digital Plus 7.1 surround. The more affordable Amazon Fire TV with 4K actually goes a step further and supports Dolby Digital Plus 7.1 surround, as well as Dolby Atmos, which Dolby pushes as its most immersive audio system.

SCORE: Apple 1, Amazon 2




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