Millennials reveal their top 100 favorite brands
Millennials make up a crucial group of consumers.
However, the generation's favorite brands may not be what you'd guess.
Ad agency Moosylvania analyzed 15,000 responses from millennials — age 17 to 37 — that the agency has collected over the last five years on their favorite brands.
"It’s all about what you do for them, and making them look good is a key," Norty Cohen, CEO of Moosylvania, said in a statement.
Here are millennials' top 100 favorite brands according to the survey.
100. Ross
Business Insider/Hayley Peterson
Headquarters: Pleasanton, California
Why it's hot: As budget hunters ditch department stores like Sears and Macy's, the discount retailer is thriving.
99. Guess
Instagram/Guess
Headquarters: Los Angeles, California
Why it's hot: The iconic jeans brand is trying to keep up with the times with new celebrity faces, such as singer Camilla Cabello.
98. Johnson & Johnson
AP
Headquarters: New Brunswick, New Jersey
Why it's hot: Johnson & Johnson sells staples that fill many millennials' medicine cabinets, including Clean & Clear, Neutrogena, and Aveeno.
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