Now is a good time to buy a new set of sheets from one of our favorite bedding startups

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Brooklinen

One of our favorite sets of bed sheets comes from direct-to-consumer bedding startup Brooklinen.

Simple, classic, and affordable, Brooklinen sheets are woven from 100% long-staple cotton. They're the crisp yet airy sheets you didn't know you needed for a good night's sleep. In fact, they're the best sheets Insider Picks editor Ellen Hoffman has ever put on her bed.

Whether you're a loyal fan who will never purchase sheets from anywhere else and wants to stock up, or you'd like to replace your current yellowing set, now is a good time to consider a new set of sheets.

Due to the increasing costs of raw long-staple cotton, Brooklinen is raising the price of its Classic Core Sheet Set by 18% on Wednesday, August 2.

While the price of the sheets will still be reasonable in comparison to sheets at other high-quality retailers, the next few days is the only time when they'll be available at their current price starting at $99.