I went shopping at Forever 21's new beauty store, and it was a makeup lover's fantasyland
Sydney Kramer/INSIDER
The INSIDER Summary: Riley Rose, Forever 21’s new stand-alone beauty store, just opened in Glendale, California. Based in Glendale Galleria, the shop carries makeup, skin care, home decor, sweets, and more. Prices range from $1.80 to $189. The store is launching its website this November, and plans to open in 12 more locations across the US before the end of the year. Forever 21 recently opened its first stand-alone beauty store, Riley Rose.
Luckily for me, its flagship store is located in Glendale Galleria (right in my hometown), so I got to experience the beauty fantasyland firsthand.
On my first visit, I spent over two hours in the store looking at beauty products. And, as someone who spends a lot of money on makeup, I was excited to see how affordable some of the items were, with prices ranging from $1.80 to $189.
The new store sells everything from makeup and hair care products to skin care and home goods. Riley Rose is launching its website this November and plans to open in another 12 locations across the US before the end of the year.
Before you can visit for yourself, here’s what you’ll find inside.
I stepped in and felt like I had walked into a beauty dreamland. It was the first time I didn’t feel intimidated walking into a makeup store.
The space is brightly lit with neon signs on the walls and vanity mirrors where you can test some of the products.
With a section dedicated to mask treatments, there are so many face masks to choose from.
This gold premium night care mask made me feel like royalty. I couldn't wait to get home to try it out.
The shop carries a variety of glitter brands and colors made for your face and body.
If you're a fan of fun makeup, this is a place that will definitely satisfy your glitter addition. And what better way to put on glitter than with a giant syringe?
See the rest of the story at Business Insider
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