This startup makes sofas that sound almost too good to be true — they’re easy to move and only take 10 minutes to build
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Raise your hand if you like moving. If you're raising your hand, you are probably lying to yourself. You think you like your couch now, but when you have to lug it up and down too many flights of stairs (because the fifth floor walkup is totally worth the cheaper rent), and reassembling it takes an hour, an army of support, and a literal pool of sweat and tears, you might reconsider how much you're really lovin' that couch.
For young adults transitioning through college and post-grad life, finding and keeping quality furniture is easier said than done. At the end of every academic year, you can look at any campus "For Sale" group online and you'll see hordes of students putting their furniture up for sale and hoping they can make even a fraction of their money back.
Direct-to-consumer start-up Burrow aims to change this relentless cycle by offering mid-range priced, quality sofas that can be set up in under 10 minutes, no tools necessary.
The Y-Combinator-backed company came out of founders Stephen Kuhl and Kabeer Chopra's own struggles with the complications of sofa buying, shipping, and assembly. Their business model and solution to a common problem have clearly resonated. Burrow delivered its first luxury couch within just 12 weeks of coming up with the original business idea in 2016, and crossed $1 million in sales within its first six months.
Here's how Burrow is changing the way you buy your sofa:
The sofa features a simple mid-century design, but is also customizable to your tastes and needs.
You can choose the fabric color, armrest height, and number of seats. However you combine the options, you'll end up with a versatile couch that you can carry with you throughout your life.
- Four seat number options
- Two arm options: Low or High
- Five color options: Beige, Brick Red, Crushed Gravel, Navy Blue, and Charcoal
The pricing is on par with that of similar sofas you would find at West Elm or Wayfair.
While it may be more expensive than something you would get at IKEA, unlike an IKEA product, a Burrow sofa is easier than assemble and one that you'll actually keep. Here are the prices:
- 1 seat: $550
- 2 seat: $750
- 3 seat: $950
- 4 seat: $1,150
Shipping and assembly is easy.
Shipping is free, the sofa ships in two to five business days, and you don't need to be home to sign for the package.
The sofa arrives in lightweight boxes. Each seat is contained in its own box, and the arms are contained in another box. The assembly process consists of nine steps, is tool-free, and should take 10 minutes or less.
The nice thing is that you have the flexibility to make your sofa smaller or larger by simply removing or adding additional seat modules.
See the rest of the story at Business Insider
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