Aldi is fixing a major weakness and coming straight for Whole Foods
Business Insider/Hayley Peterson
The discount grocery chain Aldi is taking aim at Whole Foods with a new store design.
Aldi is ramping up its rollout of a new design that looks almost identical to Whole Foods' cheaper chain of stores called 365 by Whole Foods.
On Monday, the grocery retailer announced it is opening more stores that feature the new design after stores that utilize the layout outperformed traditional Aldi locations. The retailer is spending more than $1.6 billion to revamp stores and open locations with the updated format.
The Aldi stores' new design features softer lighting than its older stores, as well as a larger fresh produce section, wider aisles, and electronic displays on the walls.
Here's what one in Richmond, Virginia, looks like:
The new Aldi store looks similar to its older stores on the outside.
But stepping inside, it feels much different. The lighting is softer and more natural, and the aisles are wider.
Permanent eye-level shelving fixtures are everywhere in the new store. In the older stores, shown below, many items are stacked on top of each other in cardboard boxes instead of placed on shelves.
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